APA (7th ed.) Citation

Wong, T. C. (1997). Marketing plan for a new product launch: A case study of Kao Malaysia / Wong Tien Cheong.

Chicago Style (17th ed.) Citation

Wong, Tien Cheong. Marketing Plan for a New Product Launch: A Case Study of Kao Malaysia / Wong Tien Cheong. 1997.

MLA (9th ed.) Citation

Wong, Tien Cheong. Marketing Plan for a New Product Launch: A Case Study of Kao Malaysia / Wong Tien Cheong. 1997.

Warning: These citations may not always be 100% accurate.