The impact of tobacco brands advertisements on television viewers / Gan Siew Yew

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The impact of tobacco brands advertisements on television viewers / Gan Siew Yew

This academic exercise is an attempt to study the impact of tobacco brands advertisements on television viewers. 50 respondents are used as samples for this study. Chapter one is an introduction to this research study. It contains the background of the tobacco brands advertisements, purposes of this...

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Bibliographic Details
Main Author:	Gan , Siew Yew
Format:	Thesis
Published:	1989
Subjects:	H Social Sciences (General) HN Social history and conditions. Social problems. Social reform
Online Access:	http://studentsrepo.um.edu.my/12208/ http://studentsrepo.um.edu.my/12208/1/gan_siew_yew.pdf

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