The impact of tobacco brands advertisements on television viewers / Gan Siew Yew
This academic exercise is an attempt to study the impact of tobacco brands advertisements on television viewers. 50 respondents are used as samples for this study. Chapter one is an introduction to this research study. It contains the background of the tobacco brands advertisements, purposes of this...
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| Format: | Thesis |
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1989
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| Online Access: | http://studentsrepo.um.edu.my/12208/ http://studentsrepo.um.edu.my/12208/1/gan_siew_yew.pdf |
| _version_ | 1848774595387064320 |
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| author | Gan , Siew Yew |
| author_facet | Gan , Siew Yew |
| author_sort | Gan , Siew Yew |
| building | UM Research Repository |
| collection | Online Access |
| description | This academic exercise is an attempt to study the impact of tobacco brands advertisements on television viewers. 50 respondents are used as samples for this study. Chapter one is an introduction to this research study. It contains the background of the tobacco brands advertisements, purposes of this study and the literature review. Chapter two deals with the research methods and problems encountered in Basically, the research methods are this study. observation and interview questionaire. Library research is also another method. In the third chapter, various aspects and topics concerning advertising are discussed. Firstly, a short history and introduction on advertising is given. Then, the way to make an advertisement and to create an impact is presented . Other aspects such as advertising in Malaysia and television advertising are also brought in. Lastly, included in this chapter are discussions about images and attitudes and the positive and negative effects of advertising. The core of this study is presented in Chapter Four. In this chapter presented and the data which has been collected is analysed. The advertisements are first categorised based on the observations and the responses of the respondents are later analysed and discussed. Lastly, Chapter Five rounds up this study by giving a general conclusion of the findings of this study.
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| first_indexed | 2025-11-14T14:00:48Z |
| format | Thesis |
| id | um-12208 |
| institution | University Malaya |
| institution_category | Local University |
| last_indexed | 2025-11-14T14:00:48Z |
| publishDate | 1989 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | um-122082021-07-26T21:10:28Z The impact of tobacco brands advertisements on television viewers / Gan Siew Yew Gan , Siew Yew H Social Sciences (General) HN Social history and conditions. Social problems. Social reform This academic exercise is an attempt to study the impact of tobacco brands advertisements on television viewers. 50 respondents are used as samples for this study. Chapter one is an introduction to this research study. It contains the background of the tobacco brands advertisements, purposes of this study and the literature review. Chapter two deals with the research methods and problems encountered in Basically, the research methods are this study. observation and interview questionaire. Library research is also another method. In the third chapter, various aspects and topics concerning advertising are discussed. Firstly, a short history and introduction on advertising is given. Then, the way to make an advertisement and to create an impact is presented . Other aspects such as advertising in Malaysia and television advertising are also brought in. Lastly, included in this chapter are discussions about images and attitudes and the positive and negative effects of advertising. The core of this study is presented in Chapter Four. In this chapter presented and the data which has been collected is analysed. The advertisements are first categorised based on the observations and the responses of the respondents are later analysed and discussed. Lastly, Chapter Five rounds up this study by giving a general conclusion of the findings of this study. 1989 Thesis NonPeerReviewed application/pdf http://studentsrepo.um.edu.my/12208/1/gan_siew_yew.pdf Gan , Siew Yew (1989) The impact of tobacco brands advertisements on television viewers / Gan Siew Yew. Undergraduates thesis, University of Malaya. http://studentsrepo.um.edu.my/12208/ |
| spellingShingle | H Social Sciences (General) HN Social history and conditions. Social problems. Social reform Gan , Siew Yew The impact of tobacco brands advertisements on television viewers / Gan Siew Yew |
| title | The impact of tobacco brands advertisements on television viewers / Gan Siew Yew |
| title_full | The impact of tobacco brands advertisements on television viewers / Gan Siew Yew |
| title_fullStr | The impact of tobacco brands advertisements on television viewers / Gan Siew Yew |
| title_full_unstemmed | The impact of tobacco brands advertisements on television viewers / Gan Siew Yew |
| title_short | The impact of tobacco brands advertisements on television viewers / Gan Siew Yew |
| title_sort | impact of tobacco brands advertisements on television viewers / gan siew yew |
| topic | H Social Sciences (General) HN Social history and conditions. Social problems. Social reform |
| url | http://studentsrepo.um.edu.my/12208/ http://studentsrepo.um.edu.my/12208/1/gan_siew_yew.pdf |