A genre and multimodal analysis of milk formula advertisements in a local parenting magazine / Lee Yong Yong

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A genre and multimodal analysis of milk formula advertisements in a local parenting magazine / Lee Yong Yong

There is a recent upsurge in the sales of milk formula today especially with the rise of women participation in the workforce. The global milk formula industry is said to be of worth US$50 billion (£31 billion). As a result, advertisers and milk formula companies face stiff competitions to produce t...

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Bibliographic Details
Main Author:	Lee , Yong Yong
Format:	Thesis
Published:	2017
Subjects:	P Philology. Linguistics
Online Access:	http://studentsrepo.um.edu.my/11844/ http://studentsrepo.um.edu.my/11844/1/Lee_Yong_Yong.pdf http://studentsrepo.um.edu.my/11844/2/Lee_Yong_Yong.pdf

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