The influence of television advertisements on children in Petaling Jaya / Tan Mei Lin, Suzie
The purpose of this study was to examine the degree of influence that television advertising have on children in Malaysia, focusing specifically on children in Petaling Jaya. Private groups, government, regulatory agencies, consumer advocates, and social critics have been making a wide range of com...
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| Format: | Thesis |
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1986
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| Online Access: | http://studentsrepo.um.edu.my/11661/ http://studentsrepo.um.edu.my/11661/1/Tan_Mei_Lin_Suzie.pdf |
| _version_ | 1848774443088740352 |
|---|---|
| author | Tan, Mei Lin, Suzie |
| author_facet | Tan, Mei Lin, Suzie |
| author_sort | Tan, Mei Lin, Suzie |
| building | UM Research Repository |
| collection | Online Access |
| description | The purpose of this study was to examine the degree of
influence that television advertising have on children in Malaysia, focusing specifically on children in Petaling Jaya. Private groups, government, regulatory agencies, consumer advocates, and social critics have been making a wide range of comments about the content and presumed impact of advertisement. This study was conducted in order to identify advertisements which influence children and to specifically examine the contents of these
advertisements in order to study the nature and extents of their influence. The age and income backgrounds
of the respondents are also dealt with here as variables, in an attempt to identify their significance in determining the influence of advertisements on children. It was also the aim of this study to indicate the effects of television advertising on children so that appropriate
steps can be made, if necessary, to achieve a truthful, accurate and fair advertising industry. It is hoped that these findings, however tentative and limited, will be useful to those who are concerned with "advertising to children". It is also hoped that these findings will be helpful in the mounting of other studies on children's perception towards advertising. |
| first_indexed | 2025-11-14T13:58:23Z |
| format | Thesis |
| id | um-11661 |
| institution | University Malaya |
| institution_category | Local University |
| last_indexed | 2025-11-14T13:58:23Z |
| publishDate | 1986 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | um-116612021-05-06T19:02:45Z The influence of television advertisements on children in Petaling Jaya / Tan Mei Lin, Suzie Tan, Mei Lin, Suzie H Social Sciences (General) The purpose of this study was to examine the degree of influence that television advertising have on children in Malaysia, focusing specifically on children in Petaling Jaya. Private groups, government, regulatory agencies, consumer advocates, and social critics have been making a wide range of comments about the content and presumed impact of advertisement. This study was conducted in order to identify advertisements which influence children and to specifically examine the contents of these advertisements in order to study the nature and extents of their influence. The age and income backgrounds of the respondents are also dealt with here as variables, in an attempt to identify their significance in determining the influence of advertisements on children. It was also the aim of this study to indicate the effects of television advertising on children so that appropriate steps can be made, if necessary, to achieve a truthful, accurate and fair advertising industry. It is hoped that these findings, however tentative and limited, will be useful to those who are concerned with "advertising to children". It is also hoped that these findings will be helpful in the mounting of other studies on children's perception towards advertising. 1986 Thesis NonPeerReviewed application/pdf http://studentsrepo.um.edu.my/11661/1/Tan_Mei_Lin_Suzie.pdf Tan, Mei Lin, Suzie (1986) The influence of television advertisements on children in Petaling Jaya / Tan Mei Lin, Suzie. Undergraduates thesis, University of Malaya. http://studentsrepo.um.edu.my/11661/ |
| spellingShingle | H Social Sciences (General) Tan, Mei Lin, Suzie The influence of television advertisements on children in Petaling Jaya / Tan Mei Lin, Suzie |
| title | The influence of television advertisements on children in Petaling Jaya / Tan Mei Lin, Suzie |
| title_full | The influence of television advertisements on children in Petaling Jaya / Tan Mei Lin, Suzie |
| title_fullStr | The influence of television advertisements on children in Petaling Jaya / Tan Mei Lin, Suzie |
| title_full_unstemmed | The influence of television advertisements on children in Petaling Jaya / Tan Mei Lin, Suzie |
| title_short | The influence of television advertisements on children in Petaling Jaya / Tan Mei Lin, Suzie |
| title_sort | influence of television advertisements on children in petaling jaya / tan mei lin, suzie |
| topic | H Social Sciences (General) |
| url | http://studentsrepo.um.edu.my/11661/ http://studentsrepo.um.edu.my/11661/1/Tan_Mei_Lin_Suzie.pdf |