Campaign management of customer relationship management (CRM) / Lee Kar Kin

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Campaign management of customer relationship management (CRM) / Lee Kar Kin

Campaign Management is a management process on the campaign launched by the organizations when the want to promote their new products or new services to the marketplace. They do so with the expectation to capture as much attention as possible from the public on their promoted product or services th...

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Bibliographic Details
Main Author:	Lee, Kar Kin
Format:	Thesis
Published:	2004
Subjects:	QA75 Electronic computers. Computer science
Online Access:	http://studentsrepo.um.edu.my/11380/ http://studentsrepo.um.edu.my/11380/1/Lee_Kar_Kin.pdf

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