Image repair strategies in the CEO’s tweets regarding AirAsia’s QZ8501 crisis / Grace Lee Si Yunn

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Image repair strategies in the CEO’s tweets regarding AirAsia’s QZ8501 crisis / Grace Lee Si Yunn

In light of the AirAsia QZ8501 crash in December 2014, Tony Fernandes as the Chief Executive Officer, took to Twitter to provide updates on the next course of actions taken by AirAsia as well as convey his thoughts and feelings. Attempts were made by Fernandes to repair his affected image and that o...

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Bibliographic Details
Main Author:	Grace Lee , Si Yunn
Format:	Thesis
Published:	2019
Subjects:	P Philology. Linguistics
Online Access:	http://studentsrepo.um.edu.my/10638/ http://studentsrepo.um.edu.my/10638/2/Grace_Lee.pdf http://studentsrepo.um.edu.my/10638/1/Grace_Lee_Si_Yunn_%E2%80%93_Dissertation.pdf

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