Implicatures and explicatures in English and Spanish commercial messages: pragmatic level versus semantic level

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Implicatures and explicatures in English and Spanish commercial messages: pragmatic level versus semantic level

This article analyses the differences between English and Spanish in technical advertising texts in relation to the concepts of implicature and explicature. It looks at the distinctive features of publicity discourse in both English and Spanish advertising messages. The texts studied show different...

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Bibliographic Details
Main Author:	Vivanco, Verónica
Format:	Article
Language:	English
Published:	Penerbit UKM 2006
Online Access:	http://journalarticle.ukm.my/751/ http://journalarticle.ukm.my/751/1/page20_30.pdf

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