Investigating Malaysian business negotiation discourse: an ethnographic journey

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Investigating Malaysian business negotiation discourse: an ethnographic journey

This paper reports on a study, which investigates the sales negotiation strategies of Malaysian sales professionals. The aim of this paper is to provide some insights into the methodology used to make sense of the strategies that are used. In particular, the discussion focuses on issues and challeng...

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Bibliographic Details
Main Author:	Leong, Yaw Kuen
Format:	Article
Language:	English
Published:	Penerbit UKM 2004
Online Access:	http://journalarticle.ukm.my/739/ http://journalarticle.ukm.my/739/1/GemaVol4.2.2004No1.pdf

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