Are advertisements shaping our consciousness? An Analysis of selected chinese new year print and tv advertisements

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Are advertisements shaping our consciousness? An Analysis of selected chinese new year print and tv advertisements

Social scientists have long believed that cultural values differ widely, particularly around such socially embedded issues as status, gender, family, ethics, and mores. Advertising helps to affect a “transfer of values” by establishing a nexus between what a culture views as desirable states of bein...

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Bibliographic Details
Main Author:	Ng, Chee Huat
Format:	Article
Language:	English
Published:	2008
Online Access:	http://journalarticle.ukm.my/309/ http://journalarticle.ukm.my/309/1/1.pdf

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