Factors affecting online purchasing behavior

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Factors affecting online purchasing behavior

The study examined the relationship between consumer personality and cultural dimensions to that of purchasing behavior through cyber advertising. Krugman‟s Low Involvement theory and Hofstede‟s Cultural Dimensions were incorporated in the study. A survey was conducted in the Subang Jaya, Puchong an...

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Bibliographic Details
Main Authors:	Hamisah Haji Hasan, Samsudin A. Rahim
Format:	Article
Language:	English
Published:	2008
Online Access:	http://journalarticle.ukm.my/306/ http://journalarticle.ukm.my/306/1/1.pdf

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