Model persamaan struktur kesetiaan pelanggan
perkhidmatan jalur lebar HSDPA

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Model persamaan struktur kesetiaan pelanggan perkhidmatan jalur lebar HSDPA

This paper reports the structural equation modelling of the interrelationship among several latent factors which include customer satisfaction and customer loyalty for describing the quality of broadband wireless service HSDPA. A survey was conducted using questionnaires filled by 385 customers o...

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Bibliographic Details
Main Authors:	Nur Riza Mohd Suradi, Zalina Mohd Ali, Zainol Mustafa, Faridatulazna Ahmad Shahabuddin, Wan Rosmanira Ismail, Rofizah Mohamad
Format:	Article
Published:	Penerbit ukm 2009
Online Access:	http://journalarticle.ukm.my/1900/

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