Selection criteria of motor
insurance consumption

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Selection criteria of motor insurance consumption

In Malaysia, motorists are required by law to insure minimum coverage for their automobiles. However, the policy they own and the insurer they choose may not suit their needs. This study examines several characteristics which influence consumers’ selection of auto insurance policy and their loyal...

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Bibliographic Details
Main Authors:	Rubayah Yakob, Hendon Redzuan, Mohamad Abdul Hamid
Format:	Article
Published:	Penerbit ukm 2007
Online Access:	http://journalarticle.ukm.my/1838/

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