Analisis kepentingan-prestasi perkhidmatan Northport, Klang

This research was done to identify and assess the key determinants of service quality and the level of quality service from customer’s perception offered by Northport, Klang. The literature review identified eight important service quality factors in a port. Data for this research were collected...

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Main Authors: Ahmad Mahir R., Mohamed Yasser S.
Format: Article
Published: Penerbit ukm 2007
Online Access:http://journalarticle.ukm.my/1837/
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author Ahmad Mahir R.,
Mohamed Yasser S.,
author_facet Ahmad Mahir R.,
Mohamed Yasser S.,
author_sort Ahmad Mahir R.,
building UKM Institutional Repository
collection Online Access
description This research was done to identify and assess the key determinants of service quality and the level of quality service from customer’s perception offered by Northport, Klang. The literature review identified eight important service quality factors in a port. Data for this research were collected via questionnaire directed to operational managers or marketing managers of shipping companies, the customers of Northport, Klang. The first step in this research is to examine the gap between customer’s service expectation and the actual services received. In the second step, importance-performance analysis was used to construct service attributes evaluation map to identify areas for improvement. Results revealed that all of satisfaction rating for 26 attributes were lower than the expectation rating. The gap between customer satisfaction and customer expectation exist. These results indicate that respondents did not receive the services as expected. Other results showed that respondents were not concerned about two service factors in Northport, Klang, port charge or cost and port location. They are more concerned about port management, employee, information availability of port related activities, facilities available, customer convenience and time factors
first_indexed 2025-11-14T23:18:20Z
format Article
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institution Universiti Kebangasaan Malaysia
institution_category Local University
last_indexed 2025-11-14T23:18:20Z
publishDate 2007
publisher Penerbit ukm
recordtype eprints
repository_type Digital Repository
spelling ukm-18372011-06-15T03:07:17Z http://journalarticle.ukm.my/1837/ Analisis kepentingan-prestasi perkhidmatan Northport, Klang Ahmad Mahir R., Mohamed Yasser S., This research was done to identify and assess the key determinants of service quality and the level of quality service from customer’s perception offered by Northport, Klang. The literature review identified eight important service quality factors in a port. Data for this research were collected via questionnaire directed to operational managers or marketing managers of shipping companies, the customers of Northport, Klang. The first step in this research is to examine the gap between customer’s service expectation and the actual services received. In the second step, importance-performance analysis was used to construct service attributes evaluation map to identify areas for improvement. Results revealed that all of satisfaction rating for 26 attributes were lower than the expectation rating. The gap between customer satisfaction and customer expectation exist. These results indicate that respondents did not receive the services as expected. Other results showed that respondents were not concerned about two service factors in Northport, Klang, port charge or cost and port location. They are more concerned about port management, employee, information availability of port related activities, facilities available, customer convenience and time factors Penerbit ukm 2007-07 Article PeerReviewed Ahmad Mahir R., and Mohamed Yasser S., (2007) Analisis kepentingan-prestasi perkhidmatan Northport, Klang. Journal of Quality Measurement and Analysis, 3 (1). pp. 75-85. ISSN 1823-5670 http://www.ukm.my/~ppsmfst/jqma/index.html
spellingShingle Ahmad Mahir R.,
Mohamed Yasser S.,
Analisis kepentingan-prestasi perkhidmatan Northport, Klang
title Analisis kepentingan-prestasi perkhidmatan Northport, Klang
title_full Analisis kepentingan-prestasi perkhidmatan Northport, Klang
title_fullStr Analisis kepentingan-prestasi perkhidmatan Northport, Klang
title_full_unstemmed Analisis kepentingan-prestasi perkhidmatan Northport, Klang
title_short Analisis kepentingan-prestasi perkhidmatan Northport, Klang
title_sort analisis kepentingan-prestasi perkhidmatan northport, klang
url http://journalarticle.ukm.my/1837/
http://journalarticle.ukm.my/1837/