Exploring consumers attitude towards web advertising and its influence on
web ad usage in Malaysia

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Exploring consumers attitude towards web advertising and its influence on web ad usage in Malaysia

The digital age has already made significant changes to each of the elements of the promotion mix. Companies increasingly see the Internet as an important medium through which advertising messages can be directed towards consumers. In the 21st century, consumers have more control over advertising e...

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Bibliographic Details
Main Authors:	Norzalita Abd Aziz, Ahmad Azmi M. Ariffin
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2010
Online Access:	http://journalarticle.ukm.my/1771/ http://journalarticle.ukm.my/1771/1/326-604-1-SM.pdf

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