Marketing Malaysia to the Middle East Tourists: towards a preferred inter-regional destinations

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Marketing Malaysia to the Middle East Tourists: towards a preferred inter-regional destinations

This paper attempts to demonstrate the importance of the Middle East market to the Malaysian tourism industry, to discuss their travel profiles and behavior, and finally to suggest strategies to better position Malaysia as the most preferred inter-regional destination among the Arab tourists. It is...

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Bibliographic Details
Main Authors:	Ahmad Azmi M. Ariffin, Mohd Safar Hasim
Format:	Article
Language:	English
Published:	Institut Kajian Rantau Asia Barat 2009
Online Access:	http://journalarticle.ukm.my/177/ http://journalarticle.ukm.my/177/1/1.pdf

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