Individual factors that predict customer-orientation behaviour of Malaysian life insurance agents

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Individual factors that predict customer-orientation behaviour of Malaysian life insurance agents

The topic of customer-orientation has increasingly attracted interest in both academic marketing research and practice. One major factor which has been increasingly discussed as an important driver of a salespeople’s customerorientation is individual factor. In this study we examine the influence of...

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Bibliographic Details
Main Authors:	Nor Azila Mohd Noor, Azli Muhamad
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2005
Online Access:	http://journalarticle.ukm.my/1765/ http://journalarticle.ukm.my/1765/1/Jp24-06.pdf

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