Business strategies and competitive advantage factors in the electronics industry in Malaysia

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Business strategies and competitive advantage factors in the electronics industry in Malaysia

This paper examines the relationship between business (generic) strategies and the competitive advantage factors of firms in the electronics industry. The paper also investigates the extent of influence of generic strategies on the competitive advantage factors. A structured questionnaire was develo...

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Bibliographic Details
Main Author:	Md Zabid Abdul Rashid
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2000
Online Access:	http://journalarticle.ukm.my/1740/ http://journalarticle.ukm.my/1740/1/1462-2743-1-SM.pdf

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