Assessment and revitalization of UiTM's Malaysia corporate image: repositioning strategy towards becoming a world class university / Prof. Madya Dr. Rosidah Musa, Dr. Lennora Putit and Jamaliah Mohd. Yusof

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Assessment and revitalization of UiTM's Malaysia corporate image: repositioning strategy towards becoming a world class university / Prof. Madya Dr. Rosidah Musa, Dr. Lennora Putit and Jamaliah Mohd. Yusof

This research study aims to investigate the relationship between service quality and University Teknologi MARA's (UiTM) overall corporate image, total students' experience (TSE) and emotional attachment (EA). The study generally adopts a mixed mode approach in its research design. From a t...

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Bibliographic Details
Main Authors:	Musa, Rosidah, Putit, Lennora, Mohd. Yusof, Jamaliah
Format:	Research Reports
Language:	English
Published:	Research Management Institute (RMI) 2011
Subjects:	Malaysia Universiti Teknologi MARA
Online Access:	https://ir.uitm.edu.my/id/eprint/9711/

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