Critical success factors evaluation of e-CRM in local industry / Salina Mokhtar

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Critical success factors evaluation of e-CRM in local industry / Salina Mokhtar

E-CRM has become the latest paradigm in the world of CRM. E-CRM has becoming more necessary as business strategy with intent to provide better customer service and satisfaction due to the lower cost but increase the revenues. Therefore, the key area performance or known as the critical success fa...

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Bibliographic Details
Main Author:	Mokhtar, Salina
Format:	Thesis
Language:	English
Published:	2005
Online Access:	https://ir.uitm.edu.my/id/eprint/955/

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