Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah

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Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah

This project presents development and implementation of a centralized yield management project by an international hotel group in it's over 14 hotels in Sarawak- Data were collected from the participant hotel group's three management levels through semi-structured interviews, observations...

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Bibliographic Details
Main Author:	Lincoln, Philip Mujah
Format:	Thesis
Language:	English
Published:	2007
Online Access:	https://ir.uitm.edu.my/id/eprint/9379/

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