The effect of corporate image, customer perceived value, relationship quality and switching intention among Islamic banking customers in Malaysia / Nor Hashima Hashim, Sharifah Latifah Syed A. Kadir

The effect of corporate image, customer perceived value, relationship quality and switching intention among Islamic banking customers in Malaysia / Nor Hashima Hashim, Sharifah Latifah Syed A. Kadir

Considerable attention is now given to the concept of relationships between service providers and their customers due to the rapid changing marketing environment and in particular the retail banking sector. The switching behavior phenomena are worth investigating because by assessing switching int...

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Bibliographic Details
Main Authors: Hashim, Nor Hashima, Syed A. Kadir, Sharifah Latifah
Format: Article
Language:English
Published: UPENA and Institute of Business Excellence 2010
Subjects:
Islam and economics
Malaysia
Online Access:https://ir.uitm.edu.my/id/eprint/878/

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