E-commerce interaction and the elements of trust / Mohd Sazili Shahibi , Zaitun Abu Bakar

E-commerce interaction and the elements of trust / Mohd Sazili Shahibi , Zaitun Abu Bakar

Trust was often cited as the main reason why many customers are still sceptical about some online vendors The purpose of this paper is to identify the elements of trust in ecommerce interactions and how far the element of trust has influence a business transactions electronically. A survey was co...

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Bibliographic Details
Main Authors: Shahibi, Mohd Sazili, Abu Bakar, Zaitun
Format: Article
Language:English
Published: Institute of Business Excellence and UPENA 2010
Subjects:
Success in business. Performance
Electronic commerce
Online Access:https://ir.uitm.edu.my/id/eprint/874/

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