Influence of customer satisfaction on service quality and trust relationship in Malaysian rural tourism / Zahir Osman and Ilham Sentosa

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Influence of customer satisfaction on service quality and trust relationship in Malaysian rural tourism / Zahir Osman and Ilham Sentosa

The main purpose of this study is to develop a mediating effect understanding of customer satisfaction on service quality and trust relationship in Malaysia rural tourism. The model was developed and later tested by adopting the partial Least Square (PLS) procedure on data collected from a survey th...

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Bibliographic Details
Main Author:	Sentosa, Ilham
Format:	Article
Language:	English
Published:	Faculty of Business Management 2013
Subjects:	Travel and state. Tourism
Online Access:	https://ir.uitm.edu.my/id/eprint/8735/

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