Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram
The purpose of this study is primarily to examine the effects of the top management behaviour on the levels of pre-purchase satisfaction and the service profit chain of MLM companies. The sampling size was 453 independent distributors of 25 MLM companies. This study has provided empirical evidence t...
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| Format: | Article |
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Faculty of Business Management
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/8728/ |
| _version_ | 1848802881556185088 |
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| author | Mukhtaram, Shamsuddin Radmand, Leila |
| author_facet | Mukhtaram, Shamsuddin Radmand, Leila |
| author_sort | Mukhtaram, Shamsuddin |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is primarily to examine the effects of the top management behaviour on the levels of pre-purchase satisfaction and the service profit chain of MLM companies. The sampling size was 453 independent distributors of 25 MLM companies. This study has provided empirical evidence to the argument that strategic orientations are crucial towards the pre-purchase satisfaction and the service profit chain of MLM companies. In particular, market orientation was found to have significant impacts on pre-purchase satisfaction, internal customer orientation, employee motivation and customer commitment. Additionally, pre-purchase satisfaction was found to have significant relationships with customer commitment. |
| first_indexed | 2025-11-14T21:30:24Z |
| format | Article |
| id | uitm-8728 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:30:24Z |
| publishDate | 2013 |
| publisher | Faculty of Business Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-87282019-10-23T06:56:33Z https://ir.uitm.edu.my/id/eprint/8728/ Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram bmqr Mukhtaram, Shamsuddin Radmand, Leila The purpose of this study is primarily to examine the effects of the top management behaviour on the levels of pre-purchase satisfaction and the service profit chain of MLM companies. The sampling size was 453 independent distributors of 25 MLM companies. This study has provided empirical evidence to the argument that strategic orientations are crucial towards the pre-purchase satisfaction and the service profit chain of MLM companies. In particular, market orientation was found to have significant impacts on pre-purchase satisfaction, internal customer orientation, employee motivation and customer commitment. Additionally, pre-purchase satisfaction was found to have significant relationships with customer commitment. Faculty of Business Management 2013 Article NonPeerReviewed Mukhtaram, Shamsuddin and Radmand, Leila (2013) Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram. (2013) Business and Management Quarterly Review (BMQR) <https://ir.uitm.edu.my/view/publication/Business_and_Management_Quarterly_Review_=28BMQR=29.html>, 4 (1). pp. 1-21. ISSN 2180-2777 http://www.bmqruitm.com/ |
| spellingShingle | Mukhtaram, Shamsuddin Radmand, Leila Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram |
| title | Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram |
| title_full | Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram |
| title_fullStr | Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram |
| title_full_unstemmed | Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram |
| title_short | Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram |
| title_sort | determinants and outcomes of strategic orientations : empirical evidence from multilevel marketing (mlm) industry of malaysia / leila radmand and shamsuddin mukhtaram |
| url | https://ir.uitm.edu.my/id/eprint/8728/ https://ir.uitm.edu.my/id/eprint/8728/ |