Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz

Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz

Consumers’ expectations from retailers increase with the expanding market demand, where diversification in business strategies to satisfy consumer’s expectations has become a managerial concern. Window display is one of the marketing methods that sells in silence, helps better decision making and im...

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Bibliographic Details
Main Author: Zainal Abidin, Nor Aishah Zaha
Format: Article
Language:English
Published: Faculty of Architecture, Planning and Surveying 2011
Subjects:
Malaysia
Online Access:https://ir.uitm.edu.my/id/eprint/8674/

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