A study on store image of FOKUS Store Pantai Dalam / Maliana Basri

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A study on store image of FOKUS Store Pantai Dalam / Maliana Basri

The overview of the FOKUS Store and background of company were presented in Chapter 1. This chapter also included background of the study, background of the FOKUS Store, problem statement in conducting this research, objectives of study, scope of study and the limitations of the study. Among the ob...

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Bibliographic Details
Main Author:	Basri, Maliana
Format:	Thesis
Language:	English
Published:	1998
Subjects:	Marketing Retail trade
Online Access:	https://ir.uitm.edu.my/id/eprint/8579/

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