A study on customer's perception on the atmosphere of Body Shop, The Mall / Fauziah Din

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A study on customer's perception on the atmosphere of Body Shop, The Mall / Fauziah Din

Store atmosphere is the overall aesthetic and emotional effect created by the store's physical features; it is the total sensory experience created by the store. To create a store atmosphere conducive to buying, Body Shop, The Mall has tried to establish its own image in consumer's mind th...

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Bibliographic Details
Main Author:	Din, Fauziah
Format:	Thesis
Language:	English
Published:	1998
Subjects:	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/8569/

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