An analysis of consumer’ complaint intentions and complaint responses towards unethical advertisements / Hani Zulaikha Zulkifly

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An analysis of consumer’ complaint intentions and complaint responses towards unethical advertisements / Hani Zulaikha Zulkifly

This study analyses the link between consumers’ complaint intentions and complaint responses towards unethical advertisements. Specifically, this study explores why the consumers who intend to complain about the unethical advertisements, ended up complaining privately, directly to the advertisers, t...

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Bibliographic Details
Main Author:	Zulkifly, Hani Zulaikha
Format:	Article
Language:	English
Published:	2016
Online Access:	https://ir.uitm.edu.my/id/eprint/7942/

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