Determinants of service quality and perceived value and its impact on customer satisfaction and customer loyalty: an empirical perspective on public transportation sector / Che Anizaliana Che Pei

Determinants of service quality and perceived value and its impact on customer satisfaction and customer loyalty: an empirical perspective on public transportation sector / Che Anizaliana Che Pei

Public transport users tend to be dissatisfied when they experience poor service quality provided by public transport. Although there is high demand for public transport, understanding customer needs and how they feel about the services is critical for customer retention as service quality is the im...

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Bibliographic Details
Main Author: Che Pei, Che Anizaliana
Format: Thesis
Language:English
Published: 2011
Subjects:
Automotive transportation
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/7807/

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