Applying service performance guarantees to reduce risk perception in the purchase and consumption of higher education / Nooraini Mohamad Sheriff and Faridah Hassan

Applying service performance guarantees to reduce risk perception in the purchase and consumption of higher education / Nooraini Mohamad Sheriff and Faridah Hassan

The intangible nature of education is one contributor to consumers’ perception of risk prior to their purchase and consumption. This risk includes: functional risk, financial risk, temporal risk, physical risk, psychological risk and social risk. The presence of these risks often makes consumer eval...

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Bibliographic Details
Main Authors: Mohamad Sheriff, Nooraini, Hassan, Faridah
Format: Article
Language:English
Published: ACRULeT, Faculty of Education & UiTM Press 2006
Online Access:https://ir.uitm.edu.my/id/eprint/6645/

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