A study on the effectiveness of promotion activities towards attracting more shoppers to star parade shopping center / Siti Munirah Abdul Manap

A study on the effectiveness of promotion activities towards attracting more shoppers to star parade shopping center / Siti Munirah Abdul Manap

Not everybody knows what is shopping center. Most people will think that, it is a place that have many shops and have one or two big supermarket or departmental store or worst of all, many people think that shopping center is the departmental store or supermarket or hypermarket itself! Shopping cent...

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Bibliographic Details
Main Author: Abdul Manap, Siti Munirah
Format: Student Project
Language:English
Published: Faculty of Business and Management 1998
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/653/

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