Examining the determinants of social shopping behaviour among Malaysian social media users / Zulaiha Ahmad … [et al.]

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Examining the determinants of social shopping behaviour among Malaysian social media users / Zulaiha Ahmad … [et al.]

Growing trend shopping using social media (eg. Facebook, Instagram, Twitter) become phenomenon among Malaysian digital consumers. Taking advantage of the social networking capabilities and development of Web 2.0 drastically has changed the pattern of buying behavior. Today, social shopping already r...

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Bibliographic Details
Main Authors:	Ahmad, Zulaiha, Azizan, Farah Lina, Mohd Shuib, Nor Atiqah, Md Nor, Mohamad Niza, Mat Noor, Ahmad Nizan
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA (UiTM) 2022
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/6126/

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