Examining the determinants of social shopping behaviour among Malaysian social media users / Zulaiha Ahmad … [et al.]
Growing trend shopping using social media (eg. Facebook, Instagram, Twitter) become phenomenon among Malaysian digital consumers. Taking advantage of the social networking capabilities and development of Web 2.0 drastically has changed the pattern of buying behavior. Today, social shopping already r...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA (UiTM)
2022
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| Online Access: | https://ir.uitm.edu.my/id/eprint/6126/ |
| _version_ | 1848802825457369088 |
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| author | Ahmad, Zulaiha Azizan, Farah Lina Mohd Shuib, Nor Atiqah Md Nor, Mohamad Niza Mat Noor, Ahmad Nizan |
| author_facet | Ahmad, Zulaiha Azizan, Farah Lina Mohd Shuib, Nor Atiqah Md Nor, Mohamad Niza Mat Noor, Ahmad Nizan |
| author_sort | Ahmad, Zulaiha |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Growing trend shopping using social media (eg. Facebook, Instagram, Twitter) become phenomenon among Malaysian digital consumers. Taking advantage of the social networking capabilities and development of Web 2.0 drastically has changed the pattern of buying behavior. Today, social shopping already replaces brick and mortar store since the consumers feel that the new channels offering an easier way to make purchases. Thus, this study relevant to be conducted. Therefore, the main objective of this study is to examine the predictors that affect social shopping behavior among Malaysian social media users. A questionnaire survey via hands on and Google Form in the Facebook were selected as data collection technique. Data were collected among 300 respondents in one of the higher education institutions located at Peninsular Malaysia. The analysis was conducted using Statistical Package for Social Sciences (SPSS) software. Multiple regression analysis was used to analyze the data. The result indicated that perceived ease use, web interactivity and trust were positively and significantly related to social shopping behavior. However, E-service quality did not predict social shopping behavior. Based on the result, it was found that trust has the strongest predictor with social shopping behavior. |
| first_indexed | 2025-11-14T21:29:30Z |
| format | Article |
| id | uitm-6126 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:29:30Z |
| publishDate | 2022 |
| publisher | Universiti Teknologi MARA (UiTM) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-61262022-08-19T23:44:32Z https://ir.uitm.edu.my/id/eprint/6126/ Examining the determinants of social shopping behaviour among Malaysian social media users / Zulaiha Ahmad … [et al.] abrij Ahmad, Zulaiha Azizan, Farah Lina Mohd Shuib, Nor Atiqah Md Nor, Mohamad Niza Mat Noor, Ahmad Nizan Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Growing trend shopping using social media (eg. Facebook, Instagram, Twitter) become phenomenon among Malaysian digital consumers. Taking advantage of the social networking capabilities and development of Web 2.0 drastically has changed the pattern of buying behavior. Today, social shopping already replaces brick and mortar store since the consumers feel that the new channels offering an easier way to make purchases. Thus, this study relevant to be conducted. Therefore, the main objective of this study is to examine the predictors that affect social shopping behavior among Malaysian social media users. A questionnaire survey via hands on and Google Form in the Facebook were selected as data collection technique. Data were collected among 300 respondents in one of the higher education institutions located at Peninsular Malaysia. The analysis was conducted using Statistical Package for Social Sciences (SPSS) software. Multiple regression analysis was used to analyze the data. The result indicated that perceived ease use, web interactivity and trust were positively and significantly related to social shopping behavior. However, E-service quality did not predict social shopping behavior. Based on the result, it was found that trust has the strongest predictor with social shopping behavior. Universiti Teknologi MARA (UiTM) 2022-05-13 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/6126/2/6126.pdf Ahmad, Zulaiha and Azizan, Farah Lina and Mohd Shuib, Nor Atiqah and Md Nor, Mohamad Niza and Mat Noor, Ahmad Nizan (2022) Examining the determinants of social shopping behaviour among Malaysian social media users / Zulaiha Ahmad … [et al.]. (2022) Advances in Business Research International Journal (ABRIJ) <https://ir.uitm.edu.my/view/publication/Advances_in_Business_Research_International_Journal_=28ABRIJ=29.html>, 8 (1): 13. pp. 10-20. ISSN 2462-1838 http://myjms.mohe.gov.my 10.24191/abrij.v8i1.17798 10.24191/abrij.v8i1.17798 10.24191/abrij.v8i1.17798 |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Ahmad, Zulaiha Azizan, Farah Lina Mohd Shuib, Nor Atiqah Md Nor, Mohamad Niza Mat Noor, Ahmad Nizan Examining the determinants of social shopping behaviour among Malaysian social media users / Zulaiha Ahmad … [et al.] |
| title | Examining the determinants of social shopping behaviour among Malaysian social media users / Zulaiha Ahmad … [et al.] |
| title_full | Examining the determinants of social shopping behaviour among Malaysian social media users / Zulaiha Ahmad … [et al.] |
| title_fullStr | Examining the determinants of social shopping behaviour among Malaysian social media users / Zulaiha Ahmad … [et al.] |
| title_full_unstemmed | Examining the determinants of social shopping behaviour among Malaysian social media users / Zulaiha Ahmad … [et al.] |
| title_short | Examining the determinants of social shopping behaviour among Malaysian social media users / Zulaiha Ahmad … [et al.] |
| title_sort | examining the determinants of social shopping behaviour among malaysian social media users / zulaiha ahmad … [et al.] |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/6126/ https://ir.uitm.edu.my/id/eprint/6126/ https://ir.uitm.edu.my/id/eprint/6126/ |