A conceptual framework for customers’ loyalty in mobile loyalty programmes / Sharlini Seridaran and Mohd Nazri Mohd Noor

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A conceptual framework for customers’ loyalty in mobile loyalty programmes / Sharlini Seridaran and Mohd Nazri Mohd Noor

The increasing number of academic studies on customer loyalty shows the evolution of customer behavior and the diversity of business offerings. The main purpose of this study is to examine existing academic pieces of literature. The articles discovered are from the last ten years and elaborate on th...

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Bibliographic Details
Main Authors:	Seridaran, Sharlini, Mohd Noor, Mohd Nazri
Format:	Article
Language:	English
Published:	UiTM Press 2021
Subjects:	Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/6068/

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