Pricing strategy and its implication on hotel financial performance / Wan Ahmad Nasroun Wan Salman

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Pricing strategy and its implication on hotel financial performance / Wan Ahmad Nasroun Wan Salman

The major issues that affect a firm's revenue is to get the price right. Price plays an important role since it is one of the strategic marketing variables that have direct impact on sales revenue or financial performance. However, the studies of pricing within the marketing discipline were ver...

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Bibliographic Details
Main Author:	Wan Salman, Wan Ahmad Nasroun
Format:	Thesis
Language:	English
Published:	2010
Subjects:	Public accounting. Auditing Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/6045/

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