Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan

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Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan

The purpose of this study is to examine the consumer purchase preferences towards foreign and domestic branded electrical appliances. A total of 200 respondents took part in this survey. It was found that country of origin plays an important aspect in the purchase behaviour of the consumer.

Bibliographic Details
Main Authors:	Tan, Shuan Gin, Chin, Susan Tee Suan
Format:	Article
Language:	English
Published:	2012
Online Access:	https://ir.uitm.edu.my/id/eprint/5932/

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