Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan
The purpose of this study is to examine the consumer purchase preferences towards foreign and domestic branded electrical appliances. A total of 200 respondents took part in this survey. It was found that country of origin plays an important aspect in the purchase behaviour of the consumer.
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2012
|
| Online Access: | https://ir.uitm.edu.my/id/eprint/5932/ |
| _version_ | 1848802810807713792 |
|---|---|
| author | Tan, Shuan Gin Chin, Susan Tee Suan |
| author_facet | Tan, Shuan Gin Chin, Susan Tee Suan |
| author_sort | Tan, Shuan Gin |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to examine the consumer purchase preferences towards foreign and domestic branded electrical appliances. A total of 200 respondents took part in this survey. It was found that country of origin plays an important aspect in the purchase behaviour of the consumer. |
| first_indexed | 2025-11-14T21:29:16Z |
| format | Article |
| id | uitm-5932 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:29:16Z |
| publishDate | 2012 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-59322023-12-27T08:53:26Z https://ir.uitm.edu.my/id/eprint/5932/ Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan Tan, Shuan Gin Chin, Susan Tee Suan The purpose of this study is to examine the consumer purchase preferences towards foreign and domestic branded electrical appliances. A total of 200 respondents took part in this survey. It was found that country of origin plays an important aspect in the purchase behaviour of the consumer. 2012 Article NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/5932/2/5932.pdf Tan, Shuan Gin and Chin, Susan Tee Suan (2012) Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan. (2012) |
| spellingShingle | Tan, Shuan Gin Chin, Susan Tee Suan Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan |
| title | Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan |
| title_full | Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan |
| title_fullStr | Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan |
| title_full_unstemmed | Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan |
| title_short | Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan |
| title_sort | consumer purchase preferences towards foreign and domestic branded electrical appliances / tan shuan gin and susan chin tee suan |
| url | https://ir.uitm.edu.my/id/eprint/5932/ |