Analysis of the purchasing behaviour on skin care products among the younger generation / Fong Shieng Yee and Susan Chin Tee Suan
The purpose of this study is to analyse the purchasing behaviour of the younger generation on skin care products. A total of 200 respondents took part in this survey. From the analysis, it was found that Environmental Concerns was ranked the highest among the six variables chosen for the study. The...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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2012
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| Online Access: | https://ir.uitm.edu.my/id/eprint/5931/ |
| _version_ | 1848802810568638464 |
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| author | Fong, Shieng Yee Chin, Susan Tee Suan |
| author_facet | Fong, Shieng Yee Chin, Susan Tee Suan |
| author_sort | Fong, Shieng Yee |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to analyse the purchasing behaviour of the younger generation on skin care products. A total of 200 respondents took part in this survey. From the analysis, it was found that Environmental Concerns was ranked the highest among the six variables chosen for the study. The other remaining variables are price, packaging, promotion, branding and self Image. |
| first_indexed | 2025-11-14T21:29:16Z |
| format | Article |
| id | uitm-5931 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:29:16Z |
| publishDate | 2012 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-59312022-09-15T03:24:21Z https://ir.uitm.edu.my/id/eprint/5931/ Analysis of the purchasing behaviour on skin care products among the younger generation / Fong Shieng Yee and Susan Chin Tee Suan Fong, Shieng Yee Chin, Susan Tee Suan Business ethics Purchasing. Selling. Sales personnel. Sales executives The purpose of this study is to analyse the purchasing behaviour of the younger generation on skin care products. A total of 200 respondents took part in this survey. From the analysis, it was found that Environmental Concerns was ranked the highest among the six variables chosen for the study. The other remaining variables are price, packaging, promotion, branding and self Image. 2012 Article NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/5931/2/5931.pdf Fong, Shieng Yee and Chin, Susan Tee Suan (2012) Analysis of the purchasing behaviour on skin care products among the younger generation / Fong Shieng Yee and Susan Chin Tee Suan. (2012) |
| spellingShingle | Business ethics Purchasing. Selling. Sales personnel. Sales executives Fong, Shieng Yee Chin, Susan Tee Suan Analysis of the purchasing behaviour on skin care products among the younger generation / Fong Shieng Yee and Susan Chin Tee Suan |
| title | Analysis of the purchasing behaviour on skin care products among the younger generation / Fong Shieng Yee and Susan Chin Tee Suan |
| title_full | Analysis of the purchasing behaviour on skin care products among the younger generation / Fong Shieng Yee and Susan Chin Tee Suan |
| title_fullStr | Analysis of the purchasing behaviour on skin care products among the younger generation / Fong Shieng Yee and Susan Chin Tee Suan |
| title_full_unstemmed | Analysis of the purchasing behaviour on skin care products among the younger generation / Fong Shieng Yee and Susan Chin Tee Suan |
| title_short | Analysis of the purchasing behaviour on skin care products among the younger generation / Fong Shieng Yee and Susan Chin Tee Suan |
| title_sort | analysis of the purchasing behaviour on skin care products among the younger generation / fong shieng yee and susan chin tee suan |
| topic | Business ethics Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/5931/ |