Consumer ethnocentrism among government servants in Kota Bharu towards buying automobile / Hatinah Abu Bakar ... [et. al]

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Consumer ethnocentrism among government servants in Kota Bharu towards buying automobile / Hatinah Abu Bakar ... [et. al]

This study attempts to identify consumer ethnocentrism among government servants in Kota Bharu, Kelantan when buying automobile. The objectives of this study are to identify the level of ethnocentrism among the samples and investigate whether products, prices, dealers, promotions and personal factor...

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Bibliographic Details
Main Authors:	Abu Bakar, Hatinah, Abdullah, Fatihah Norazami, Wan Husin, Wan Zakiyatussariroh, Yusoff, Zulkarnain, Salleh, Muhammad Shukri
Format:	Article
Language:	English
Published:	2011
Subjects:	Societal groups, ethnocentrism, diplomacy, warfare, etc. Motor vehicles. Cycles
Online Access:	https://ir.uitm.edu.my/id/eprint/5906/

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