Fast food restaurant industry scenario in Malaysia:college students' perceptions / Ahmad Esa Abdul Rahman , Sharifah Nadzrah Syed Omar

Fast food restaurant industry scenario in Malaysia:college students' perceptions / Ahmad Esa Abdul Rahman , Sharifah Nadzrah Syed Omar

The proliferation of fast food restaurants is one of the most notable developments in the Malaysian foodservice industry. The sector has grown at a rapid rate over the past 20 years. Despite the continuing debate in western countries about fast food's role and contributions toward the deteri...

Full description

Bibliographic Details
Main Authors: Abdul Rahman, Ahmad Esa, Syed Omar, Sharifah Nadzrah
Format: Research Reports
Language:English
Published: Institute of Research, Development and Commercialization , Universiti Teknologi MARA 2009
Subjects:
Malaysia
Online Access:https://ir.uitm.edu.my/id/eprint/5246/

Similar Items

Similar Items