Customer's perception towards merchandise presentation of men department at Mun Loong, Hankyu Jaya , Bangsar / Ratno Affendi Kamarudin

Customer's perception towards merchandise presentation of men department at Mun Loong, Hankyu Jaya , Bangsar / Ratno Affendi Kamarudin

Consumer shopping behavior such as the choice of store is influenced by their perceptions of those stores. Perception is a complex process by which people select, organize and interpret sensory stimulation into a meaningful picture of the world. An understanding of consumer perceptions is important...

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Bibliographic Details
Main Author: Kamarudin, Ratno Affendi
Format: Student Project
Language:English
Published: Faculty of Business and Management 1998
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/519/

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