Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol

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Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol

Generally, brainstorming is the most popular technique employed by organizations and institutions to generate creative ideas. Without exception, in industrial design practices, particularly in Malaysia, group brainstorming is also a tool that is much preferred by designers to elicit creative ideas....

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Bibliographic Details
Main Author:	Zainol, Amer Shakir
Format:	Thesis
Language:	English
Published:	2010
Subjects:	Industrialization Work groups. Team work in industry. Quality circles Study and teaching
Online Access:	https://ir.uitm.edu.my/id/eprint/5108/

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