Identifying the Factors Affecting Internet Memes to Become Viral on Social Media
Memes is a post that social network user usually post in social network to convey messages, feeling or opinion in sarcastic ways. The tendency of people using memes nowadays should be exploited by the people in good and more useful ways. The aim of the study is to examine the factors contributing to...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/4469/ |
| _version_ | 1848802757534810112 |
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| author | Md Nawawi, Elly Atiqah Izzudin, Muhammad Faiz Mohd Zulkafli, Nur Atiqah Januri, Siti Sarah |
| author_facet | Md Nawawi, Elly Atiqah Izzudin, Muhammad Faiz Mohd Zulkafli, Nur Atiqah Januri, Siti Sarah |
| author_sort | Md Nawawi, Elly Atiqah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Memes is a post that social network user usually post in social network to convey messages, feeling or opinion in sarcastic ways. The tendency of people using memes nowadays should be exploited by the people in good and more useful ways. The aim of the study is to examine the factors contributing to the largest number of internet memes shares or its virality. The data of the study is obtained from a famous Malaysian Facebook named ‘Gag Malaysia’. Negative Binomial Regression was used to find the factors that affects the number of shares. In the Negative Binomial Regression analysis indicates that all variables are significant except for the main effect of Types
of Memes and Self-enhancing, the main effect of day of posting and Weekdays and the Number of Comments. |
| first_indexed | 2025-11-14T21:28:25Z |
| format | Conference or Workshop Item |
| id | uitm-4469 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:28:25Z |
| publishDate | 2020 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-44692020-11-21T06:57:31Z https://ir.uitm.edu.my/id/eprint/4469/ Identifying the Factors Affecting Internet Memes to Become Viral on Social Media Md Nawawi, Elly Atiqah Izzudin, Muhammad Faiz Mohd Zulkafli, Nur Atiqah Januri, Siti Sarah Memes is a post that social network user usually post in social network to convey messages, feeling or opinion in sarcastic ways. The tendency of people using memes nowadays should be exploited by the people in good and more useful ways. The aim of the study is to examine the factors contributing to the largest number of internet memes shares or its virality. The data of the study is obtained from a famous Malaysian Facebook named ‘Gag Malaysia’. Negative Binomial Regression was used to find the factors that affects the number of shares. In the Negative Binomial Regression analysis indicates that all variables are significant except for the main effect of Types of Memes and Self-enhancing, the main effect of day of posting and Weekdays and the Number of Comments. 2020-02 Conference or Workshop Item PeerReviewed text en https://ir.uitm.edu.my/id/eprint/4469/1/4469.pdf Md Nawawi, Elly Atiqah and Izzudin, Muhammad Faiz and Mohd Zulkafli, Nur Atiqah and Januri, Siti Sarah (2020) Identifying the Factors Affecting Internet Memes to Become Viral on Social Media. (2020) In: International Jasin Multimedia & Computer Science Invention & Innovation Exhibition (3rd edition), 17-28 Feb 2020, UiTM Cawangan Melaka Kampus Jasin. https://jamcsiix.wixsite.com/home |
| spellingShingle | Md Nawawi, Elly Atiqah Izzudin, Muhammad Faiz Mohd Zulkafli, Nur Atiqah Januri, Siti Sarah Identifying the Factors Affecting Internet Memes to Become Viral on Social Media |
| title | Identifying the Factors Affecting Internet Memes to Become Viral on Social Media |
| title_full | Identifying the Factors Affecting Internet Memes to Become Viral on Social Media |
| title_fullStr | Identifying the Factors Affecting Internet Memes to Become Viral on Social Media |
| title_full_unstemmed | Identifying the Factors Affecting Internet Memes to Become Viral on Social Media |
| title_short | Identifying the Factors Affecting Internet Memes to Become Viral on Social Media |
| title_sort | identifying the factors affecting internet memes to become viral on social media |
| url | https://ir.uitm.edu.my/id/eprint/4469/ https://ir.uitm.edu.my/id/eprint/4469/ |