The role of social marketing in health education / Ismail Sualman

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The role of social marketing in health education / Ismail Sualman

Abstract: While social marketing is flourishing, there appears to be confusion regarding what it is, what it can reasonably do, and how it should be applied to health education. Some confusion relates to a perception that social marketing is limited to narrow strategies, interventions, or theories...

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Bibliographic Details
Main Author:	Sualman, Ismail
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Cawangan Pulau Pinang 2003
Subjects:	H Social Sciences (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/4020/

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