The relationship between selling strategy and sales performance among salespersons / Wan Shahrul Aziah Wan Mahamad...[et al.]

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The relationship between selling strategy and sales performance among salespersons / Wan Shahrul Aziah Wan Mahamad...[et al.]

Selling-strategy formulation is a critical dimension of sales performance effectiveness. As businesses become more optimistic towards opportunity growth, the pressure becomes higher for sales organizations to meet the higher revenue targets. For this reason, optimizing sales performance calls for a...

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Bibliographic Details
Main Authors:	Wan Mahamad, Wan Shahrul Aziah, Saad, Ramli, Mukhta, Siti Aminah
Format:	Book Section
Language:	English
Published:	Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2018
Subjects:	Marketing Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/36656/

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