Identifying the dimensions of relationship marketing in the foodservice industry / Agnes Kanyan

QR Code

Identifying the dimensions of relationship marketing in the foodservice industry / Agnes Kanyan

As competition is becoming more intense, customers are increasingly demanding and price sensitive. Thus, building strong relationships with customers to gain competitive advantage and customer loyalty is crucial for survival and success in today's business environment. Although the relationship...

Full description

Bibliographic Details
Main Author:	Kanyan, Agnes
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Food industry and trade. Halal food industry. Certification Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/36654/

Similar Items

Identifying and managing the dimensions of relationship marketing for the foodservice industry / Assoc. Prof. Dr. Firdaus Abdullah and Agnes Kanyan
by: Abdullah, Firdaus, et al.
Published: (2012)

Halal management system in restaurant operation : Identifying the motivational factors / Nor Ellyna Razali...[et al.]
by: Razali, Nor Ellyna, et al.
Published: (2017)

Halalan toyyiban supply chain of the food industry / Emi Normalina Omar, Harlina Suzana Jaafar & Muhamad Rahimi Osman
by: Omar, Emi Normalina, et al.
Published: (2013)

University students’ perception on the fast food industry service quality in Terengganu / Arma Mohd Faizal Abu Bakar…[et al.]
by: Abu Bakar, Arma Mohd Faizal, et al.
Published: (2017)

The development of Halal Hub Malaysia from Halal Industry Development Corporation (HDC) perspective : the qualitative approach in refining its implications and challenges / Nor Amira Najwa Nordin
by: Nordin, Nor Amira Najwa
Published: (2018)

A case study on: penetrating Malaysia’s agricultural products into the Japanese market / Norjehan Mohamad Roff
by: Mohamad Roff, Norjehan
Published: (2009)

Sustaining food production for food security: a case study for Federal Agricultural Marketing Authority (FAMA) / Anies Farahin Abdul Rahman and Siti Shakiroh Ahmad Tajudin
by: Abdul Rahman, Anies Farahin, et al.
Published: (2013)

Establishing the principles in Halal logistics / Marco Tieman
by: Tieman, Marco
Published: (2013)

Factors selection fast food among customers in McDonald’s Kota Bharu / Norlaila Ismail
by: Ismail, Norlaila
Published: (2013)

Adaptation of ethnic cuisine attributes, preparation and formation of common acceptable cuisine / Mohd Zulhilmi Suhaimi
by: Suhaimi, Mohd Zulhilmi
Published: (2013)

Muslim consumer awareness towards Halal food product in Malaysia / Nurfarahetika Mohamed As'hari
by: Mohamed As'hari, Nurfarahetika
Published: (2015)

Diagnosis of water consumption in traditional chinese restaurants / Jennifer Y. Lo, Wilco W. Chan and Kevin Wong
by: Lo, Jennifer Y., et al.
Published: (2010)

The awareness on Halal Food Products : a study among Diploma Students in UiTM Puncak Alam / Siti Nur Farina Sohaimi
by: Sohaimi, Siti Nur Farina
Published: (2018)

Awareness of muslim consumer toward halal foods / Maslia Md Zain
by: Md Zain, Maslia
Published: (2018)

A study on the strategy of successful bumiputra entrepreneurs in the food service in Kedah, Perlis and Penang: concept, food, ambience & business processes / Mohammad Zaki Ayob…[et al.]
by: Ayob, Mohammad Zaki, et al.
Published: (2003)

GM foods and syariah principles: with special reference to GM wheat and soy / Siti Nor Syahidah Ismail, Azfahanim Rajaluddin and Fadzlin Mohd Yunos
by: Ismail, Siti Nor Syahidah, et al.
Published: (2008)

Factors affecting halal food purchase intention in Kuantan, Pahang / Siti Zaleha Wahab Abu Jalil
by: Wahab Abu Jalil, Siti Zaleha
Published: (2018)

A study on the viability of implementing halal food act in Malaysia / Fatimah Zahirah Mohd Damanhuri, Farah Lisa Ayub, and Yuhana Akmal Ghazali
by: Mohd Damanhuri, Fatimah Zahirah, et al.
Published: (2009)

Jeruk Ikan Masin Moyang-moyang / Fatin Sabrina Norazian...[et al.]
by: Norazian, Fatin Sabrina, et al.
Published: (2019)

Factors of halal food preferences among ACIS students at UiTM Puncak Alam / Nur Syahira Suhaimi
by: Suhaimi, Nur Syahira
Published: (2018)

The challenges of franchising in Malaysia: food and beverages industry / Nor Farahidah Jaafar and Siti Nurfatiha Maulad Jamari
by: Jaafar, Nor Farahidah, et al.
Published: (2013)

Food hygiene awareness among food handlers at night market / Puteri Anis Mazreen Zakaria dan Farah Nat Asya Ishak
by: Zakaria, Puteri Anis Mazreen, et al.
Published: (2017)

Customer Repeat Purchase Attributes: A Case Of Tapak Urban Street Dining / Joesri Mohamad Saber... [et al.]
by: Mohamad Saber, Joesri, et al.
Published: (2020)

Halal issues in pastry and bakery products: the halal gatekeepers of bakery ingredients / Wan Rusni Wan Ismail ... [et al.]
by: Wan Ismail, Wan Rusni, et al.
Published: (2020)

Factors that contribute to awareness of halal logistics among muslims in the Klang Valley / Emi Normalina Omar ...[et al.]
by: Omar, Emi Normalina, et al.
Published: (2017)

The trustworthy of Halal Logo on imported food in Malaysia / Farah Hazween Amanah, Abdul Rauf Ridzuan and Nur Ain Atieqah Baharudin
by: Amanah, Farah Hazween, et al.
Published: (2019)

The effect of consumers’ interest, information access and spending willingness on halal products trustworthiness / Nor Balkish Zakaria …[et al.]
by: Zakaria, Nor Balkish, et al.
Published: (2017)

Viewpoint by Guest Writers : Halal issues in processed food: Misuse of the Halal logo / Faridah Hj. Hassan and Azlina Hanif.
by: Hassan (Haji), Faridah, et al.
Published: (2017)

Local heritage food as a significant factor in Malaysia gastronomy tourism / Hafizan Mat Som, Nani Masnida Nordin and Amzari Jihadi Ghazali.
by: Mat Som, Hafizan, et al.
Published: (2019)

Halal logistics in Brunei: current constraints and future potentials / Mohamed Syazwan Ab Talib
by: Ab Talib, Mohamed Syazwan
Published: (2020)

Television advertisement effectiveness in food industry among centennials / Intan Syafinaz Mat Shafie... [et al.]
by: Mat Shafie, Intan Syafinaz, et al.
Published: (2019)

Determinants of sertu cleansing integrity in Halal logistics operations in Malaysia / Noorsiah Ahmad
by: Ahmad, Noorsiah
Published: (2018)

Extrinsic factors that influence employee loyalty at Brahim’s sats foodservices / Ainaa Hazirah Che Mud and Siti Nabilah Hani Jamaluddin
by: Che Mud, Ainaa Hazirah, et al.
Published: (2018)

ENT300 Apong Cafe / Gary Clinton Ak Churchill Lawi... [et.al]
by: Churchill Lawi, Gary Clinton, et al.
Published: (2015)

ENT300 Choco More / Afifah Zainal... [et al.]
by: Zainal, Afifah, et al.
Published: (2011)

ENT300 Fruit Crunchy / Ahmad Ruzaini Awang Ahmad... [et.al]
by: Awang Ahmad, Ahmad Ruzaini, et al.
Published: (2012)

ENT300 Akbar Burger Restaurant / Nurfatin Athirah Mohd Azman... [et al.]
by: Mohd Azman, Nurfatin Athirah, et al.
Published: (2016)

ENT300 Fundamentals of Entreprenuership Business Plan : Amante del Cafe / Mohd Zuhairi Bin Sepori...[et.al]
by: Sepori, Mohd Zuhairi, et al.
Published: (2012)

Global Halal Market : the position of Malaysia as halal food producer / Ahmad Naif Ilmam Mohd Nawawi
by: Mohd Nawawi, Ahmad Naif Ilmam
Published: (2018)

Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]
by: Mohammed Shaed, Hazirah, et al.
Published: (2017)