Purchasing fruits at retail store: assessing customer satisfaction / Nurul Afifah Nasir & Nur Suhaida Suboh

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Purchasing fruits at retail store: assessing customer satisfaction / Nurul Afifah Nasir & Nur Suhaida Suboh

Customers are the main influential factor of a business success. Therefore, food retailers need to manage and maintain their customer satisfaction. This has been proven crucial by previous studies particularly on how to perceive and retain customer satisfaction. It is believed that fruits purchasing...

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Bibliographic Details
Main Authors:	Nasir, Nurul Afifah, Suboh, Nur Suhaida
Format:	Student Project
Language:	English
Published:	2017
Subjects:	Consumer satisfaction Retail trade Franchises (Retail trade) Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/36556/

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