Attitude, job motivation, job satisfaction and behavioural intention among tour guides in Sarawak / Khairul Hisham Ismail...[et al.]

This study is about attitude,job motivation, job satisfaction and behavioural intention among tour guides in Sarawak. Job motivation is affected by extrinsic factors and instrinsic factors. Extrinsic factors are company policy and administration, relationship with colleagues, salary, security, stat...

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Main Authors: Ismail, Khairul Hisham, Sarkawi, Redzuan, Ismail, Hasbullah
Format: Thesis
Language:English
Published: 2016
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/36369/
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author Ismail, Khairul Hisham
Sarkawi, Redzuan
Ismail, Hasbullah
author_facet Ismail, Khairul Hisham
Sarkawi, Redzuan
Ismail, Hasbullah
author_sort Ismail, Khairul Hisham
building UiTM Institutional Repository
collection Online Access
description This study is about attitude,job motivation, job satisfaction and behavioural intention among tour guides in Sarawak. Job motivation is affected by extrinsic factors and instrinsic factors. Extrinsic factors are company policy and administration, relationship with colleagues, salary, security, status, supervision, and work condition, while intrinsic factors are achievement, advancement, promotional oppurtunities, autonomy, freedom, growth, recognition, responsibility, and work itself. A total of 74 tour guides took part in this survey which utilized purpossive data sampling technique. The data was collected using self-administered questionnaires. Findings showed that the tour guides have positive attitude towards their job, are mostly motivated by the intrinsic factors and are generally satisfied with their job. This findings suggested that there is a strong and positive relationship between attitude and job motivation, a strong relationship between job satisfaction and job motivation. However, there is a positive but weak relationship between behavioural intention and attitude, intrinsic factor, extrinsic factors, job motivation and job satisfaction.
first_indexed 2025-11-14T23:08:11Z
format Thesis
id uitm-36369
institution Universiti Teknologi MARA
institution_category Local University
language English
last_indexed 2025-11-14T23:08:11Z
publishDate 2016
recordtype eprints
repository_type Digital Repository
spelling uitm-363692020-11-13T05:01:22Z https://ir.uitm.edu.my/id/eprint/36369/ Attitude, job motivation, job satisfaction and behavioural intention among tour guides in Sarawak / Khairul Hisham Ismail...[et al.] Ismail, Khairul Hisham Sarkawi, Redzuan Ismail, Hasbullah Surveys. Sampling. Statistical survey methodology Job analysis Job satisfaction This study is about attitude,job motivation, job satisfaction and behavioural intention among tour guides in Sarawak. Job motivation is affected by extrinsic factors and instrinsic factors. Extrinsic factors are company policy and administration, relationship with colleagues, salary, security, status, supervision, and work condition, while intrinsic factors are achievement, advancement, promotional oppurtunities, autonomy, freedom, growth, recognition, responsibility, and work itself. A total of 74 tour guides took part in this survey which utilized purpossive data sampling technique. The data was collected using self-administered questionnaires. Findings showed that the tour guides have positive attitude towards their job, are mostly motivated by the intrinsic factors and are generally satisfied with their job. This findings suggested that there is a strong and positive relationship between attitude and job motivation, a strong relationship between job satisfaction and job motivation. However, there is a positive but weak relationship between behavioural intention and attitude, intrinsic factor, extrinsic factors, job motivation and job satisfaction. 2016-07 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/36369/1/36369.pdf Ismail, Khairul Hisham and Sarkawi, Redzuan and Ismail, Hasbullah (2016) Attitude, job motivation, job satisfaction and behavioural intention among tour guides in Sarawak / Khairul Hisham Ismail...[et al.]. (2016) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak.
spellingShingle Surveys. Sampling. Statistical survey methodology
Job analysis
Job satisfaction
Ismail, Khairul Hisham
Sarkawi, Redzuan
Ismail, Hasbullah
Attitude, job motivation, job satisfaction and behavioural intention among tour guides in Sarawak / Khairul Hisham Ismail...[et al.]
title Attitude, job motivation, job satisfaction and behavioural intention among tour guides in Sarawak / Khairul Hisham Ismail...[et al.]
title_full Attitude, job motivation, job satisfaction and behavioural intention among tour guides in Sarawak / Khairul Hisham Ismail...[et al.]
title_fullStr Attitude, job motivation, job satisfaction and behavioural intention among tour guides in Sarawak / Khairul Hisham Ismail...[et al.]
title_full_unstemmed Attitude, job motivation, job satisfaction and behavioural intention among tour guides in Sarawak / Khairul Hisham Ismail...[et al.]
title_short Attitude, job motivation, job satisfaction and behavioural intention among tour guides in Sarawak / Khairul Hisham Ismail...[et al.]
title_sort attitude, job motivation, job satisfaction and behavioural intention among tour guides in sarawak / khairul hisham ismail...[et al.]
topic Surveys. Sampling. Statistical survey methodology
Job analysis
Job satisfaction
url https://ir.uitm.edu.my/id/eprint/36369/