The integration of the 4p's towards the development of Perwira Habib Bank (M) Berhad / Rohaida Suleman

The integration of the 4p's towards the development of Perwira Habib Bank (M) Berhad / Rohaida Suleman

Marketing is the business function that identifies unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organization can best serve, decides on appropriate products, services and programs to serve these markets and call upon everyone in the organizat...

Full description

Bibliographic Details
Main Author: Suleman, Rohaida
Format: Thesis
Language:English
Published: 1992
Subjects:
Management. Industrial Management
Online Access:https://ir.uitm.edu.my/id/eprint/36214/

Similar Items

Similar Items